What's a Godwink?

By SQuire Rushnell

God•wink [ɡod•wingk]
  1. A Sign of Hope that comes from divine origin.
  2. Another word for answered prayer.

A few years ago, a word came into my consciousness… Godwink. It was friendly, reminding me of “Godspeed” or “Godsend.”

But, was that the word my wife Louise and I were looking for? An answer to the question, “What do you call a coincidence that isn’t a coincidence?”

That question had kept coming up as I interviewed people
for a book about those amazing little things that happen to everyone… like the phone ringing and it’s the very person you were just talking about. Things that make us say, “Wow… what are the odds of that”

Was “Godwink” that word? 

The dictionary defines a “coincidence” as “a remarkable concurrence of events without an apparent cause.” But the word we were seeking DOES have a cause… and that cause is divine.

So I decided to try out the word “Godwink” in my manuscript by replacing every reference to “coincidence”. We felt an instant fit.

Next, we discovered that the new word was moving quickly into the language, and the reason? It was filling a vacancy in English.

A short while longer and our readers were leading us to a second meaning for “Godwink”… other than a “sign of hope.” They were concluding that the English language has no term for “answered prayer”. So our readers began saying, “I just had a Godwink.”

The final confirmation that “Godwink” was indeed the word we were seeking was when a Rabbi revealed that in Hebrew, the word “coincidence” doesn’t even exist. “God is sovereign… so the term is useless,” he said.

Who We Are

Godwinks logo

SQuire Rushnell and Louise DuArt,
Husband and Wife, are Founders of Godwink Brands.

SQuire and Louise

SQuire is the New York Times Bestselling author who coined the term "Godwink" and has authored 13 Godwink Books—7 co-authored with Louise—in over 30 languages and millions sold.

SQuire & Louise are Executive Producers of the acclaimed Hallmark Godwink Movie Series, top-rated for 4 seasons, and their first Godwink Film for Netflix, "Rescued by Ruby," which premiered as the #1 family film worldwide, reaching over 100 million viewers in 365 days.

They are the founders of Pray Together Stay Together, a nonprofit, advocating partners praying together, 5 minutes a day for 40 days. As creators of Pray Stay Challenge, the pending TV series, their mission is to lower divorce rates in America while elevating marital bliss.

SQuire Rushnell...

  • Veteran ABC Television Executive
  • Led Good Morning America to #1
  • A father of ABC Schoolhouse Rock

Louise DuArt...

  • Top Comedic Impressionist
  • Co-Starred w/ Tim Conway & Harvey Korman
  • Broadway star; ABC Family host 8 seasons

Bios:

What We Do

Godwink Brands Logo

Godwink Books

12 bestselling titles; over 2,000,000 books sold; 30 languages

Netflix -"Rescued by Ruby"

The Godwink film, "Rescued by Ruby," premiered as the #1 Netflix family movie in the world, attaining the golden status of 55 million hours viewed in 28 days and reaching over 100 million viewers in its first year.

The amazing story comes from the bestselling book "DOGWINKS - True Godwink Stories of Dogs" by SQuire Rushnell and Louise DuArt.

 

Godwinks on NBC TodayNBC Today

5 seasons; one of Today Show's most-streamed segments

Hallmark Godwink Movies

Godwink Hallmark Movies

 2018

"A Godwink Christmas 1"

  • 12.6 million total viewers
2019

"A Godwink Christmas 2"

  • 11.4 million total viewers
  • IMDb's "Top Ten HMK Movies of the Decade"
2020

"A Godwink Christmas 3"

  • HMM Channel - premiered as #1 movie of the year
2021

"A Godwink Christmas 4"

  • HMM Channel - premiered as #1 movie of the year